Bioderma is a leading french brand for reliable skincare products and has been well established in the Egyptian market for so many years.
However, it was commonly known to be used only if recommended by dermatologists when having a skin issue.
This misconception needed to be addressed and portray the brand for what it is also about, daily routine care.
In creating this brand film, we wanted to send out a message celebrating women's freedom in this world. Yet, in order to enjoy your freedom, you should not comprimise your daily skin routine.
عيشي بطريقتك .. وخليكي ديماً حرة