Into Books is redefining readership through a global awareness campaign targeted at the diversity of human interests. We want to prove that no matter what you're into, you're into books. No one is born with a book in their hands - but find a book that means something to you, and you'll be hooked.
Integrated advertisement created by National Network Communications, United Arab Emirates for Sharjah Book Authority, within the categories: Education, Public Interest, NGO.

Agency : NNC PR
Creative Director : Mohamed Nader
Art Director & Set Designer : Salma Taimour
Photography & Concept : Omar Ehab
Retouching : Hosam Ahmed
Producer : Basma Abaza Igor petrovic
Studio : Garage Studio
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