Sting | King of Everything
This summer, Sting launched a bold campaign urging youth to unleash their power, break laziness, and take charge — to be the King of Everything… every game, every move, every moment. “كينج كل حاجة” became a statement of dominance and energy, inspiring young people to stay sharp and active. The campaign featured Egypt’s top talents — Ahmed Malek, Asmaa Galal, and Afroto, each representing a unique energy and charisma connecting with today’s youth. Art direction followed the director’s treatment: vibrant neon colors, distortion lenses, and high-energy compositions that reflect the brand’s pulse. I began with sketches and a treatment to communicate the vision and guide the team through photography and set directions. Thanks to Omar Ehab’s photography, the shots came alive with dynamic angles and expressive lens work that amplified the energy in every frame. In post, we stayed true to the treatment — and we did it. The final visuals delivered the intensity, color, and power Sting stands