WE BONUS / Telecom Egypt

THE BRIEF WE Telecom is launching its first reward program to all its customers. Whether you are a pre-paid, post-paid, or a home internet customer, you will be rewarded all the time with discount vouchers and loyalty points. You can redeem your vouchers and points from your favorite restaurants, electronics stores, supermarkets, and much more! THE CAMPAIGN We decided to feature a rising star on social media, Dr. Alfons, a singing puppet living his “late-life” crisis along with the beautiful young actress, Malak Koura. The choice of an electronic disco song is a celebration of the lavish life of rewards with WE Bonus, the best loyalty program in town.

THE BRIEF

WE Telecom is launching its first reward program to all its customers.
Wether you are a pre-paid, post-paid or a home internet customer, you will be rewarded all the time with discount vouchers and loyalty points.
You can redeem your vouchers and points from your favorite restaurants, electronics stores, supermarkets

and much more!

THE CAMPAIGN

We decided to feature a rising star on social media, Dr. Alfons, a singing puppet living his “late life” crisis along with the beautiful young actress, Malak Koura.
The choice of an electronic disco song is a celebration of the lavish life of rewards with WE Bonus, the best loyalty program in town.

TV Ad.